“Discover the Best Marketing Automation Software to Elevate Your Business in 2025!”

Marketing Automation Software

Managing marketing assets and running effective campaigns can overwhelm even the most efficient teams. For businesses and marketing agencies, repetitive tasks often steal time from creativity. That’s where marketing automation software steps in. These tools help to automate tedious processes, enabling smoother operations and better productivity.

After thorough testing, we’ve identified the seven best marketing automation apps. These apps excel at creating streamlined workflows that save time and effort. Whether you’re a small team or a large agency, adopting the right software can transform your strategy and make achieving goals more efficient.

Best Marketing Automation Software Solutions

When choosing the best marketing automation software, finding tools that fit your business needs is crucial. Platforms like

Brevo provide an affordable all-in-one solution, while HubSpot offers a premium experience for those seeking advanced features. Omnisend delivers efficiency without breaking the bank for small businesses on a budget. If you’re looking for comprehensive AI capabilities, ActiveCampaign is a strong contender, whereas Klaviyo shines with its user-friendliness.

For teams focused on powerful workflow automation, Customer.io is an excellent option, and Ortto is perfect for businesses needing modular automation. Lastly, Mailchimp remains a staple for automating email marketing with ease.

To identify the right marketing automation tool, I evaluated and tested apps extensively, spending countless hours researching and using them in real-world scenarios. From automating multiple marketing mediums like email, SMS, digital ads, and social media to ensuring smooth integrations with CRM, content management, and pipeline management tools, these platforms cater to diverse needs.

With intuitive workflow builders, excellent customer support, and features like customizable dashboards for visualizing data, these tools empower businesses to execute impactful automated marketing campaigns with ease.

Here’s a table summarizing the best marketing automation software at a glance:

Software	Best For	Key Features
Brevo	Affordable all-in-one solution	Cost-effective, versatile, beginner-friendly
HubSpot	Premium all-in-one solution	Advanced CRM, analytics, and integrations
Omnisend	Small businesses on a budget	Easy setup, targeted campaigns, cost-saving
ActiveCampaign	Comprehensive AI capabilities	Advanced AI, detailed workflows, segmentation
Klaviyo	User-friendliness	Simple interface, tailored for eCommerce
Customer.io	Powerful workflow automation	Granular control, dynamic content tools
Ortto	Modular automation	Customizable modules, flexible workflows
Mailchimp	Automating email marketing	Email templates, drag-and-drop design tools

This concise overview highlights the unique strengths of each platform to help you decide which is best for your needs.

Brevo (formerly known as SendinBlue) offers a variety of automation features that allow you to connect different marketing platforms, form builders, CRMs, and thousands of other tools to streamline your workflows. Integrating Brevo with other platforms allows you to automate tasks such as email marketing, SMS campaigns, customer relationship management, and data syncing.

Here’s how you can automate Brevo:

1. Integrate with Other Tools: You can connect Brevo to various third-party tools like Google Sheets, Shopify, WordPress, and more. These integrations allow you to sync data seamlessly between platforms.
2. Pre-made Workflows: Brevo provides pre-made workflows that you can implement immediately. These workflows are tailored for specific use cases, such as abandoned cart reminders, welcome emails, or lead nurturing. You can customize them further to meet your needs.
3. Custom Workflows: You can build your own workflows using Brevo’s automation tools. For example, you can set up triggers based on actions like a new sign-up, a product purchase, or a specific customer behavior. From there, you can automate actions like sending emails, updating contact properties, or notifying team members.
4. Automation with Webhooks and API: For more advanced integrations, you can use Brevo’s webhooks and API to connect custom applications or other platforms. This way, you can automate tasks that are specific to your business processes.

To get started, you can explore Brevo’s Automation tab in the dashboard or consult their documentation and tutorials for step-by-step guides on setting up integrations and workflows.

 

Hubspot

HubSpot Marketing Hub offers a suite of tools for social media marketing, content management, web analytics, landing pages, customer support, and search engine optimization. It integrates seamlessly with HubSpot’s CRM, providing a unified platform for managing customer relationships and marketing campaigns.

Pros:

• Comprehensive Features: HubSpot provides a wide range of marketing tools, including email marketing, social media management, content creation, and analytics, all within a single platform.
• User-Friendly Interface: The platform is known for its intuitive and easy-to-navigate interface, making it accessible for users with varying levels of technical expertise.
• CRM Integration: HubSpot’s Marketing Hub integrates seamlessly with its CRM, allowing for personalized marketing efforts based on customer data.
• Automation Capabilities: The platform offers robust automation features, including workflows, email triggers, and chatbots, to streamline marketing processes and improve efficiency.
• Educational Resources: HubSpot Academy provides free courses and certifications, helping users maximize the platform’s potential.

Cons:

• Pricing: While HubSpot offers a free plan, advanced features are available only in paid tiers, which can be expensive for small businesses.
• Complexity for Beginners: The extensive range of features may be overwhelming for new users, requiring a learning curve to fully utilize the platform.
• Limited Customization: Some users have reported limitations in customization options, particularly in design and reporting.

Pricing Plans:

HubSpot Marketing Hub offers several pricing tiers to accommodate different business needs:

• Free Plan: Includes basic tools such as forms, email marketing, and ad management.
• Starter: Priced at $800 per month, this plan offers additional features like email automation, ad retargeting, and more.
• Professional: Designed for growing teams, this plan includes advanced features such as content strategy, A/B testing, and custom reporting.
• Enterprise: Tailored for large organizations, this plan offers advanced reporting, custom event automation, and more extensive support.

For the most current pricing and detailed feature comparisons, it’s recommended to visit HubSpot’s official pricing page.

HubSpot Pricing

In summary, HubSpot Marketing Hub is a robust and user-friendly platform that offers a comprehensive suite of marketing tools. While it may be more suitable for medium to large businesses due to its pricing, its extensive features and integration capabilities make it a valuable asset for those seeking an all-in-one marketing solution.

For a visual overview and user experiences, you might find the following video helpful:

Omnisend: Best marketing automation software for small businesses on a budget (Web)

Omnisend is a marketing automation platform tailored for e-commerce businesses, offering a comprehensive suite of tools to enhance customer engagement and drive sales.

Definition:

Omnisend specializes in email and SMS marketing automation, providing features such as customizable email templates, automated workflows, and segmentation to target specific customer groups. It integrates seamlessly with major e-commerce platforms like Shopify, WooCommerce, BigCommerce, and Wix, enabling businesses to manage marketing campaigns effectively.

Pros:

• E-commerce Focus: Designed specifically for e-commerce, Omnisend offers features like product recommendations and cart abandonment recovery, which are essential for online retailers.
• Multi-Channel Marketing: The platform supports email, SMS, and web push notifications, allowing businesses to reach customers through various channels.
• User-Friendly Interface: Omnisend provides an intuitive drag-and-drop editor for creating campaigns, making it accessible even for users with limited technical expertise.
• Automation Capabilities: With pre-built automation workflows, businesses can set up campaigns that run automatically, saving time and ensuring consistent customer engagement.
• Affordable Pricing: Omnisend offers a free plan with essential features, making it a cost-effective option for small businesses.

Cons:

• Limited Advanced Features on Free Plan: While the free plan is robust, some advanced features are reserved for higher-tier plans.
• Learning Curve: New users may require some time to fully utilize all features, especially when integrating with existing e-commerce platforms.

Pricing Plans:

Omnisend offers several pricing tiers to accommodate different business needs:

• Free Plan: Includes basic features such as email and SMS marketing for up to 250 subscribers and 500 monthly emails.
• Standard Plan: Priced at $16 per month, this plan offers additional features like automation workflows, advanced reporting, and support for up to 500 subscribers.
• Pro Plan: Designed for growing businesses, this plan includes all features of the Standard Plan plus priority support and advanced reporting. Pricing is available upon request.

For the most current pricing and detailed feature comparisons, it’s recommended to visit Omnisend’s official pricing page.

In summary, Omnisend is a robust and user-friendly marketing automation platform that offers a comprehensive suite of tools tailored for e-commerce businesses. Its affordability and focus on small to medium-sized enterprises make it a valuable asset for those seeking to enhance their marketing efforts without significant investment.

 

ActiveCampaign: Best marketing automation software for comprehensive AI (Web, iOS, Android)

ActiveCampaign is a comprehensive marketing automation platform that integrates email marketing, CRM, and sales automation to help businesses create personalized customer experiences.

Definition:

ActiveCampaign offers a suite of tools designed to automate marketing tasks, manage customer relationships, and analyze campaign performance. It provides features such as email marketing, dynamic content, segmentation, CRM, landing pages, and forms. The platform also includes AI-driven insights and predictive analytics to enhance decision-making.

Pros:

• Comprehensive Features: ActiveCampaign combines email marketing, CRM, and sales automation in one platform, streamlining marketing efforts.
• Advanced Automation: The platform offers a user-friendly automation builder with over 900 pre-built templates, enabling businesses to create complex workflows without coding.
• AI Capabilities: ActiveCampaign has introduced generative AI features, providing predictive analytics and insights to optimize marketing strategies.
• Segmentation and Personalization: The platform allows for detailed segmentation and dynamic content, ensuring personalized communication with customers.
• Integrations: ActiveCampaign integrates with over 900 applications, including Salesforce, WordPress, Shopify, PayPal, Stripe, Gmail, Facebook, and WooCommerce, enhancing its versatility.

Cons:

• Learning Curve: Due to its extensive features, new users may experience a learning curve when setting up and utilizing the platform effectively.
• Pricing: While ActiveCampaign offers a range of plans, some users may find the pricing higher compared to other marketing automation tools, especially for small businesses.

Pricing Plans:

ActiveCampaign offers several pricing tiers to accommodate different business needs:

• Lite Plan: Starting at $15 per month, this plan includes email marketing, marketing automation, and messaging.
• Plus Plan: Priced at $70 per month, it adds CRM with sales automation, contact and lead scoring, and custom reporting.
• Professional Plan: At $159 per month, this plan offers predictive sending, win probability, and attribution reporting.
• Enterprise Plan: Designed for large organizations, this plan includes all Professional features plus a dedicated account rep, custom reporting, and more. Pricing is available upon request.

For the most current pricing and detailed feature comparisons, it’s recommended to visit ActiveCampaign’s official pricing page.

In summary, ActiveCampaign is a robust marketing automation platform that offers a comprehensive suite of tools, including AI-driven insights, to enhance marketing strategies. Its extensive features and integrations make it suitable for businesses seeking an all-in-one solution for marketing and sales automation.

For a visual overview and user experiences, you might find the following video helpful:

ActiveCampaign Review – Pros & Cons

Klaviyo: Best marketing automation software for user-friendliness (Web, iOS, Android)

Klaviyo is a marketing automation platform renowned for its user-friendly interface and robust features, particularly suited for e-commerce businesses.

Definition:

Klaviyo offers a suite of tools designed to enhance customer engagement through personalized email and SMS marketing campaigns. It integrates seamlessly with major e-commerce platforms, enabling businesses to leverage customer data for targeted marketing efforts.

Pros:

• Intuitive Interface: Klaviyo’s drag-and-drop functionality simplifies the creation of workflows, dashboards, and forms, making it accessible even for users with limited technical expertise.
• Comprehensive Template Library: The platform provides a large collection of high-quality, customizable templates, facilitating the design of professional-looking campaigns without the need for advanced design skills.
• Advanced Segmentation: Klaviyo enables detailed customer segmentation based on behavior, demographics, and purchase history, allowing for highly targeted marketing efforts.
• Robust Analytics: The platform offers in-depth reporting and analytics, providing valuable insights into campaign performance and customer behavior.
• E-commerce Integration: Klaviyo integrates seamlessly with major e-commerce platforms like Shopify, WooCommerce, and BigCommerce, enabling businesses to leverage customer data for personalized marketing.

Cons:

• E-commerce Focused: While Klaviyo excels in e-commerce marketing, its features may be less suited for businesses outside the e-commerce sector.
• Learning Curve: Despite its user-friendly design, new users may experience a learning curve when setting up and utilizing all of Klaviyo’s features effectively.

Pricing Plans:

Klaviyo offers a range of pricing plans to accommodate different business needs:

• Free Plan: Includes basic features such as email and SMS marketing for up to 250 subscribers and 500 monthly emails.
• Email Plan: Starting at $20 per month, this plan supports up to 500 subscribers and includes unlimited email sends.
• Email & SMS Plan: Starting at $35 per month, this plan supports up to 500 subscribers and includes unlimited email sends and 150 monthly SMS credits.

For the most current pricing and detailed feature comparisons, it’s recommended to visit Klaviyo’s official pricing page.

In summary, Klaviyo is a user-friendly marketing automation platform that offers a comprehensive suite of tools tailored for e-commerce businesses. Its intuitive interface, extensive template library, and advanced segmentation capabilities make it a valuable asset for businesses seeking to enhance their marketing efforts.

 

Ortto: Best marketing automation software for integrated AI (Web)

Ortto, formerly known as Autopilot, is a marketing automation platform that integrates AI to enhance customer engagement and streamline marketing efforts.

Definition:

Ortto offers a suite of tools designed to automate marketing tasks, manage customer relationships, and analyze campaign performance. It provides features such as email marketing, dynamic content, segmentation, CRM, landing pages, and forms. The platform also includes AI-driven insights and predictive analytics to optimize marketing strategies.

Pros:

• User-Friendly Interface: Ortto’s intuitive design allows users to create and manage campaigns with ease, reducing the learning curve associated with more complex platforms.
• Advanced Automation: The platform offers a visual journey builder that enables the creation of complex workflows without coding, facilitating personalized customer experiences.
• AI Integration: Ortto leverages AI to provide predictive analytics and insights, helping businesses make data-driven decisions and optimize marketing efforts.
• Comprehensive Features: Ortto combines email marketing, CRM, and sales automation in one platform, streamlining marketing efforts and enhancing efficiency.
• Integrations: The platform integrates with various applications, including Salesforce, Zapier, and more, enhancing its versatility and compatibility with existing tools.

Cons:

• Pricing: Ortto’s pricing may be higher compared to other marketing automation tools, especially for small businesses.
• Learning Curve: Despite its user-friendly design, new users may experience a learning curve when setting up and utilizing all of Ortto’s features effectively.

Pricing Plans:

Ortto offers several pricing tiers to accommodate different business needs:

• Professional Plan: Starting at $509 per month, this plan includes features such as email marketing, automation workflows, and basic reporting.
• Business Plan: Priced at $849 per month, it offers additional features like advanced reporting, SMS marketing, and priority support.
• Enterprise Plan: Designed for large organizations, this plan includes all features of the Business Plan plus a dedicated account manager, custom reporting, and more. Pricing is available upon request.

For the most current pricing and detailed feature comparisons, it’s recommended to visit Ortto’s official pricing page.

In summary, Ortto is a robust marketing automation platform that offers a comprehensive suite of tools, including AI-driven insights, to enhance marketing strategies. Its user-friendly interface and advanced features make it a valuable asset for businesses seeking to optimize their marketing efforts.

For a visual overview and user experiences, you might find the following video helpful:

Mailchimp: Best marketing automation software for email (Web, iOS, Android)

Mailchimp is a widely used marketing automation platform that specializes in email marketing, offering a range of features to help businesses create, send, and analyze email campaigns effectively.

Definition:

Mailchimp provides tools for designing and sending email campaigns, managing subscriber lists, and analyzing campaign performance. It also offers features like landing pages, forms, and basic CRM functionalities. Mailchimp integrates with various applications, including e-commerce platforms, CRM systems, and social media channels, enhancing its versatility.

Pros:

• User-Friendly Interface: Mailchimp’s intuitive drag-and-drop editor simplifies the creation of professional-looking emails without requiring coding skills.
• Comprehensive Features: Beyond email marketing, Mailchimp offers tools for building websites, creating digital assets with an AI creation wizard, and managing creative assets.
• Extensive Integrations: Mailchimp integrates with hundreds of apps, including e-commerce, CRM, social, and blogging platforms, streamlining marketing processes.
• Free Plan: Mailchimp offers a free plan that allows users to send up to 10,000 emails per month to a list of up to 2,000 subscribers, making it accessible for small businesses and startups.

Cons:

• Pricing: Mailchimp’s subscription plans can be relatively expensive compared to similar newsletter tools, which may be a consideration for budget-conscious businesses.
• Limited Automation on Free Plan: Advanced automation features are restricted to higher-tier plans, which may limit functionality for users on the free or lower-tier plans.

Pricing Plans:

Mailchimp offers several pricing tiers to accommodate different business needs:

• Free Plan: Includes basic email marketing features for up to 2,000 subscribers and 10,000 monthly emails.
• Essentials Plan: Starting at $13 per month, this plan includes additional features like A/B testing, custom branding, and 24/7 email and chat support.
• Standard Plan: Starting at $20 per month, it offers advanced audience insights, retargeting ads, and custom templates.
• Premium Plan: Starting at $350 per month, this plan includes all features of the Standard Plan plus advanced segmentation, multivariate testing, and phone support.

For the most current pricing and detailed feature comparisons, it’s recommended to visit Mailchimp’s official pricing page.

In summary, Mailchimp is a versatile marketing automation platform that excels in email marketing and offers a range of features to support various marketing efforts. Its user-friendly interface and extensive integrations make it a valuable tool for businesses looking to enhance their marketing strategies.

For a visual overview and user experiences, you might find the following video helpful:

Mailchimp Review – Pros & Cons

“Explore the top marketing automation software of 2025 that can streamline your campaigns, boost engagement, and drive business growth. Find the perfect solution for your needs!”